My assignment was to pick an event to research and analyze for my COMM 323 Leadership and Events Management course at Old Dominion University. The event I chose is Coachella 2022 because I like the theme of “Blooming Culture” and the idea behind its meaning. In my blog is a brief summary on what the Coachella event is, the target audience, the scope of the event, marketing information, and suggestions I have for the event going forward. In conjunction with my outline and resources of this information, I have recorded a video where I talk through the information that I have uncovered throughout the research portion of this assignment.
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